This is happening in conjunction with the debut last September of their new animated series for children based on the Martha Speaks series of books by Susan Meddaugh.
We were first contacted in November of 2007 by the Educational Outreach group at WGBH in Boston (the station that does more than 30% of PBS programming). They had researched R.E.A.D. and were eager to partner with us. In the first season, we will need to have active R.E.A.D. teams in the 20 target communities around the nation, something we can easily do.
More details will be forthcoming early next year.
We are thrilled at the potential for nationwide recognition and credibility that the endorsement of PBS gives to R.E.A.D.
Source: ITA News December 2008